Imagine you are a young man and your first time encountering Tate is not in a newspaper article like this, but rather a YouTube video titled “ FIX YOUR MIND – Motivational Speech”. Tate may have styled himself as a cult preacher, but he is anything but fringe.

If you are my age or younger, Tate’s videos are as mainstream as the six o’clock news. I’m 25 and other than sport and Love Island, I haven’t watched television in a decade. Videos tagged #AndrewTate on TikTok have been viewed more than 12.7bn times. My cousin is far from the only young man enthralled by him. When I asked my cousin if he thought Tate was a misogynist, he replied he “wasn’t sure” – even though Tate describes himself as one.

The 36-year-old’s predilection for young women may be the creepiest facet of his persona he says he mainly dates 19-year-olds because he can: “make an imprint” on them. He has also said he would not allow his partner to go on a girls’ holiday because: “it’s disrespectful”.

Tate was banned from Twitter for saying women should “bear responsibility” for being raped. He denies all allegations, and has pledged $100m (£85m) to start a charity in his will for men faced with false accusations. Tate’s views may appeal to teenagers, but he is currently detained, awaiting trial for rape and human trafficking.

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